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Infopreneurship – the combination of information and entrepreneurship – is becoming a powerful business model over the years. There are many factors that are attributed to this rate of growth, such as malleability, dynamics, and strategies, ease of access, client engagement, and market status. Many ‘inforpreneurs’ who entered the business began by selling eBooks and premium content to their readers. Now, most of them have moved to coaching.
If you’re planning to enter the exciting world of infopreneurship, you should ponder about the products that you’re going to sell.
Ebooks and Content
It’s advisable to start in writing eBooks and other kinds of content. This is the phase where you will build the popularity and client base of your business. You can try writing and selling eBooks about the skills and experiences that you have; eventually, people will see the value of your writing and they will subscribe to your business. To have them completely hooked, try making monthly newsletters about interesting stuff.
In the Web, you can find numerous video creator programs that will allow you to make your training and consultancy videos. Once you have your videos ready, you can now sell them to interested subscribers. You can also give out free videos to your subscribers as token of your gratitude. You can learn more about this method by visiting the websites of popular infopreneurs and online coaches.
Training programs are advanced products and modules that may need years of experience before you can actually sell them to people. You can choose to sell your programs to anyone in the demographic, or you can settle for group training sessions – it all depends on your business strategy. Keep in mind that training programs will take time, effort, and discipline. You may also need the help of other people to give honest assessment of your programs.
Like any other business, infopreneurship will require long-term planning for it to become successful. You also need to know the level of competition within your niche. In this way, you can gauge the proper strategies that you need to apply every now and then.